Restaurants are Building their Popularity Through TikTok

Social media allows real-time reaction and feedback from customers. A majority of U.S. consumers use social media to search for new businesses, discover new people, and to post their thoughts on a company.1 Restaurant business owners know how important social media is, which is why many are promoting their businesses through Instagram and Facebook. However,Continue reading “Restaurants are Building their Popularity Through TikTok”

Social Media Marketing – How to Successfully Promote your Restaurant

It’s now the standard that business owners use social media to promote their businesses. Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. In the U.S., it was reported that 45% of diners tried a restaurant for the first timeContinue reading “Social Media Marketing – How to Successfully Promote your Restaurant”

Robotics in the Food Industry

Artificial intelligence robots are taking over the food industry and the world. Artificial intelligence robots are designed to do a variety of different tasks such as integrating data information, analyzing data, and decision-making.1 These robots make decisions using real-time data using sensors, digital data, and stored information from a variety of sources.2 As artificial intelligenceContinue reading “Robotics in the Food Industry”

Navigating the Supply Chain in the Restaurant Industry

Since the start of the pandemic, safety measures such as social distancing, lockdowns and mask-wearing have completely changed our understanding of how consumers spend on food. We saw customers stockpiling on groceries and supplies in homes instead of going out to eat, raising retail sales by 29 percent over the previous year (1). Meanwhile, salesContinue reading “Navigating the Supply Chain in the Restaurant Industry”

The 5 Biggest Restaurant Food Trends to Watch in 2021

2020 has certainly been a year like no other for the industry. Through stay-at-home orders and extended shutdowns, restauranteurs had to be nimble and creative, relentlessly searching for new business avenues and strategies to keep their businesses afloat. Now that 2021 is only weeks away, we are making predictions on what the new year willContinue reading “The 5 Biggest Restaurant Food Trends to Watch in 2021”

Why Now and into 2021 is a Great Time to Buy a Franchise

With all the trouble the pandemic has given the restaurant industry these past couple months, you might be surprised to hear that restaurant franchising opportunities have never been stronger. There are brands that are outpacing the overall industry.  From an interview with Restaurant Business Magazine, Bruster’s Real Ice Cream reported selling 18 franchise agreements thisContinue reading “Why Now and into 2021 is a Great Time to Buy a Franchise”

Restaurant Menu Pricing Strategy during COVID-19

With how the restaurant industry looks right now, from shifting consumer behavior and volatile demand, strategically pricing a menu has never been so complicated, nor so important. It doesn’t help that the costs of running a restaurant are higher than ever. According to an analysis by Buyers Edge Platform, a restaurant supply-chain company in Waltham,Continue reading “Restaurant Menu Pricing Strategy during COVID-19”

5 Steps to do Social Media Right

Using Instagram, Facebook or Twitter to grow your restaurant business By Bora Kang With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. Millions of users utilizeContinue reading “5 Steps to do Social Media Right”

Good Branding Is Good Business

Your brand is your bond! It is easy to focus on and get caught up with your product or service because it is the deliverable; the tangible asset you deliver to your customer. But what about your intangible asset… your brand? The value of your brand is equally as important as the quality and careContinue reading “Good Branding Is Good Business”

5 Ways to Prep Your Kitchen for Summer Weather

Repairs can be a huge (and unnecessary) weight on restaurant operators’ shoulders, distracting them from what matters most – providing their guests with a great experience. Whether you’re an owner, director of operations, or general manager, spending time on repairs and maintenance means you aren’t focused on your restaurant’s highest priorities, like increasing covers, trainingContinue reading “5 Ways to Prep Your Kitchen for Summer Weather”

Restaurants That Go Cashless: Pros and Cons

For many of us, it’s hard to remember the last time we paid for a meal using cash. We are slowly but surely moving towards a cashless society. This is evident in the way we make routine dining purchases. Research by TSYS reveals that 40% of Americans pay with credit cards, 35% with debit cards,Continue reading “Restaurants That Go Cashless: Pros and Cons”

2019 Restaurant Trend Report

Each new year brings new trends. In the Food Service industry, 2019 is bringing in its own wave of fresh trends! The desire for convenience and the popularity of fast-casual dining remains important to diners in this new year. Time is an asset that everyone values, making it a major factor in consumer dining. ToContinue reading “2019 Restaurant Trend Report”

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