The Controversy of Third-Party Food Delivery Services

The demand for food delivery services increased when COVID-19 emerged. These third-party delivery services provide independent delivery personnel to deliver food to customers through their apps with a delivery fee and tip for the delivery driver. Most restaurants benefitted from these third-party food delivery services, but other restaurants did not have the same success rate.Continue reading “The Controversy of Third-Party Food Delivery Services”

Metaverse: What it means for restaurants

Metaverse is the next evolution of social media, virtual reality, and the virtual world. Facebook has now been rebranded to the name, “Meta,” and is creating a virtual world through the metaverse. Meta’s (Facebook) founder, Mark Zuckerberg intends for metaverse to be a 3D, virtual space in which people can socialize, learn, and collab withContinue reading “Metaverse: What it means for restaurants”

The Next Era of Social Media Marketing for Restaurants

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure.1 However, as technology continues to change rapidly, so do social media and digital marketing. Tactics that areContinue reading “The Next Era of Social Media Marketing for Restaurants”

Holiday Beverage Trends:
Non-Alcoholic Drinks and Alcohol To-Go

This holiday season, entering into 2022, there may be more people staying home by themselves and not travel as much to visit their families. This means that more people are looking for ways to make their holidays easier. If spending it by themselves or with a small group of people, they may be looking forContinue reading “Holiday Beverage Trends:
Non-Alcoholic Drinks and Alcohol To-Go”

Winter Food and Beverage Trends 2021

Although it’s only October, people everywhere are preparing for the winter, more specifically, Christmas. The winter months can be somewhat unbearable depending on where you live, but there’s no doubt that winter foods and festivities brings a positive feeling to almost everyone. Without a doubt, more people will find themselves eating a lot more thanContinue reading “Winter Food and Beverage Trends 2021”

Restaurants are Building their Popularity Through TikTok

Social media allows real-time reaction and feedback from customers. A majority of U.S. consumers use social media to search for new businesses, discover new people, and to post their thoughts on a company.1 Restaurant business owners know how important social media is, which is why many are promoting their businesses through Instagram and Facebook. However,Continue reading “Restaurants are Building their Popularity Through TikTok”

Social Media Marketing – How to Successfully Promote your Restaurant

It’s now the standard that business owners use social media to promote their businesses. Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. In the U.S., it was reported that 45% of diners tried a restaurant for the first timeContinue reading “Social Media Marketing – How to Successfully Promote your Restaurant”

Robotics in the Food Industry

Artificial intelligence robots are taking over the food industry and the world. Artificial intelligence robots are designed to do a variety of different tasks such as integrating data information, analyzing data, and decision-making.1 These robots make decisions using real-time data using sensors, digital data, and stored information from a variety of sources.2 As artificial intelligenceContinue reading “Robotics in the Food Industry”

Navigating the Supply Chain in the Restaurant Industry

Since the start of the pandemic, safety measures such as social distancing, lockdowns and mask-wearing have completely changed our understanding of how consumers spend on food. We saw customers stockpiling on groceries and supplies in homes instead of going out to eat, raising retail sales by 29 percent over the previous year (1). Meanwhile, salesContinue reading “Navigating the Supply Chain in the Restaurant Industry”

The 5 Biggest Restaurant Food Trends to Watch in 2021

2020 has certainly been a year like no other for the industry. Through stay-at-home orders and extended shutdowns, restauranteurs had to be nimble and creative, relentlessly searching for new business avenues and strategies to keep their businesses afloat. Now that 2021 is only weeks away, we are making predictions on what the new year willContinue reading “The 5 Biggest Restaurant Food Trends to Watch in 2021”

Why Now and into 2021 is a Great Time to Buy a Franchise

With all the trouble the pandemic has given the restaurant industry these past couple months, you might be surprised to hear that restaurant franchising opportunities have never been stronger. There are brands that are outpacing the overall industry.  From an interview with Restaurant Business Magazine, Bruster’s Real Ice Cream reported selling 18 franchise agreements thisContinue reading “Why Now and into 2021 is a Great Time to Buy a Franchise”

Restaurant Menu Pricing Strategy during COVID-19

With how the restaurant industry looks right now, from shifting consumer behavior and volatile demand, strategically pricing a menu has never been so complicated, nor so important. It doesn’t help that the costs of running a restaurant are higher than ever. According to an analysis by Buyers Edge Platform, a restaurant supply-chain company in Waltham,Continue reading “Restaurant Menu Pricing Strategy during COVID-19”

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