Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure.1 However, as technology continues to change rapidly, so do social media and digital marketing. Tactics that areContinue reading “The Next Era of Social Media Marketing for Restaurants”
To gain more visibility on Google, many businesses have created a Google Business Page. Google My Business is a free tool for business owners to use. Google My Business enables you to manage and optimize your Business Profile on Google.1 It also allows you to use Google My Business listings and advanced SEO tools. Furthermore,Continue reading “Why you should optimize your Google My Business page”
Social media allows real-time reaction and feedback from customers. A majority of U.S. consumers use social media to search for new businesses, discover new people, and to post their thoughts on a company.1 Restaurant business owners know how important social media is, which is why many are promoting their businesses through Instagram and Facebook. However,Continue reading “Restaurants are Building their Popularity Through TikTok”
It’s now the standard that business owners use social media to promote their businesses. Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. In the U.S., it was reported that 45% of diners tried a restaurant for the first timeContinue reading “Social Media Marketing – How to Successfully Promote your Restaurant”
Using Instagram, Facebook or Twitter to grow your restaurant business By Bora Kang With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. Millions of users utilizeContinue reading “5 Steps to do Social Media Right”
It is vital for restaurants to manage and monitor their reputation online for very obvious reasons. If you have a great restaurant, people will rave about you offline because of your amazing food you serve to them and the wonderful experience that they enjoy at your place. If you have a poor online reputation managementContinue reading “The Value of Monitoring a Restaurant Brand’s Online Presence”
From Noelle Jackson, Founder of Elle PR & Events: Some of you may have heard that I recently founded a public relations and corporate events consultancy, Elle PR & Events. I’m excited to share my partnership with Jay Bandy of Goliath Consulting Group, an esteemed firm with over 20 years success in making restaurant andContinue reading “Elle PR & Events Partners with Goliath Consulting Group”
We have entered the world of blogging. Look for updates that will be covering a host of topics including: franchising, marketing, social media, restaurant operations, training, supply chain, communication, business planning, and strategic planning.