In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential. These are the basics of local restaurant marketing to attract customers and cultivate loyalty.Continue reading “The Essentials of Local Restaurant Marketing: Attracting Customers and Building Loyalty”
Tag Archives: restaurant
The Benefits of Food Lockers for Your Restaurant
History of Automats Food lockers, also known as Automats, were created in the late 19th century in Berlin but didn’t grow in its popularity until the 20th century for restaurants and fast food.1 Even so, the popularity since then has died down, but it’s slowly making a comeback. In the early 20th century, Automats wereContinue reading “The Benefits of Food Lockers for Your Restaurant”
Trending Restaurant Technology of 2022
The restaurant industry has been slowly adopting new innovative technology and digital solutions as of recent. Since 2020, this has led to an increase of new technology systems for restaurants and helped them adapt to a new digital reality. Technology and digital systems have helped many restaurants over the years, especially during 2020 and 2021.Continue reading “Trending Restaurant Technology of 2022”
The Controversy of Third-Party Food Delivery Services
The demand for food delivery services increased when COVID-19 emerged. These third-party delivery services provide independent delivery personnel to deliver food to customers through their apps with a delivery fee and tip for the delivery driver. Most restaurants benefitted from these third-party food delivery services, but other restaurants did not have the same success rate.Continue reading “The Controversy of Third-Party Food Delivery Services”
Metaverse: What it means for restaurants
Metaverse is the next evolution of social media, virtual reality, and the virtual world. Facebook has now been rebranded to the name, “Meta,” and is creating a virtual world through the metaverse. Meta’s (Facebook) founder, Mark Zuckerberg intends for metaverse to be a 3D, virtual space in which people can socialize, learn, and collab withContinue reading “Metaverse: What it means for restaurants”
The Next Era of Social Media Marketing for Restaurants
Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure.1 However, as technology continues to change rapidly, so do social media and digital marketing. Tactics that areContinue reading “The Next Era of Social Media Marketing for Restaurants”
QR Codes and Digital Menus are Transforming the Restaurant Business
Once the lockdown restrictions were lifted, many people were still concerned about their health and safety when dining at restaurants. This concern caused many restaurants to move towards the widespread use of QR codes and digital menus. Having said that, experts say that this kind of technology will probably still around long after the pandemicContinue reading “QR Codes and Digital Menus are Transforming the Restaurant Business”
Holiday Beverage Trends:
Non-Alcoholic Drinks and Alcohol To-Go
This holiday season, entering into 2022, there may be more people staying home by themselves and not travel as much to visit their families. This means that more people are looking for ways to make their holidays easier. If spending it by themselves or with a small group of people, they may be looking forContinue reading “Holiday Beverage Trends:
Non-Alcoholic Drinks and Alcohol To-Go”
Restaurants are Building their Popularity Through TikTok
Social media allows real-time reaction and feedback from customers. A majority of U.S. consumers use social media to search for new businesses, discover new people, and to post their thoughts on a company.1 Restaurant business owners know how important social media is, which is why many are promoting their businesses through Instagram and Facebook. However,Continue reading “Restaurants are Building their Popularity Through TikTok”
The Future of Restaurant Technology
The AI and tech that will take over the restaurant industry. We previously discussed social distancing and contact-free technology that offered safety solutions during the pandemic. But there’s much more that tech has to offer, especially when it comes to AI being integrated into guest order systems, training, and restaurant operations. Here are some standoutContinue reading “The Future of Restaurant Technology”
4 Soft Skills Your Employees Need During and After a COVID-19 World
COVID-19 is redefining jobs (1). Social distancing has radically changed the way restaurants work, causing a spike in delivery and take-out orders, and employees are taking on different responsibilities to fit these new roles in the workplace (2). Another profound shift in the industry is the way staff is now expected to interact with theirContinue reading “4 Soft Skills Your Employees Need During and After a COVID-19 World”
How to Grow Your Catering Business
by Bora Kang Catering has grown significantly over the last few years thanks to the widespread demand for this one word: convenience. Whether they be for office parties, conferences, birthdays or weddings, catering profits from the promise of efficiency, safety and most importantly—safe of mind. But as consumer spending on catering grows, so does theContinue reading “How to Grow Your Catering Business”