Your Source for Latest Restaurant News, Trends and Insights
Why you should optimize your Google My Business page
To gain more visibility on Google, many businesses have created a Google Business Page. Google My Business is a free tool for business owners to use. Google My Business enables you to manage and optimize your Business Profile on Google.1 It also allows you to use Google My Business listings and advanced SEO tools. Furthermore, Google My Business is often the first place most customers go to look for information about a company.2 This includes information such as business store hours, openings at new locations, health and safety protocols, and to read what other customers have to say about yourContinue reading “Why you should optimize your Google My Business page”
Restaurants are Building their Popularity Through TikTok
Social media allows real-time reaction and feedback from customers. A majority of U.S. consumers use social media to search for new businesses, discover new people, and to post their thoughts on a company.1 Restaurant business owners know how important social media is, which is why many are promoting their businesses through Instagram and Facebook. However, they should also look towards building their presence on an app called, TikTok. Many restaurants around the United States have drastically increased in popularity, some are even willing to travel to these restaurants. A restaurant in Denver, Colorado has increased in popularity due to oneContinue reading “Restaurants are Building their Popularity Through TikTok”
Social Media Marketing – How to Successfully Promote your Restaurant
It’s now the standard that business owners use social media to promote their businesses. Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. In the U.S., it was reported that 45% of diners tried a restaurant for the first time because of a post they saw on social media.1 On Instagram, there are over 400 million posts with the hashtags: #food and #drinks.2 “According to GlobalWebIndex, 54% of social media users use social media to research products, and 71% are more likely to purchase productsContinue reading “Social Media Marketing – How to Successfully Promote your Restaurant”
Robotics in the Food Industry
Artificial intelligence robots are taking over the food industry and the world. Artificial intelligence robots are designed to do a variety of different tasks such as integrating data information, analyzing data, and decision-making.1 These robots make decisions using real-time data using sensors, digital data, and stored information from a variety of sources.2 As artificial intelligence advances, so does the automation of food services. According to Tara McHugh, a research leader for the Institute of Food Technologists (IFT), she states that the use of robotics has increased approximately 40% for palletizing operations and 26% are for food and beverage.3 Manufacturers inContinue reading “Robotics in the Food Industry”
Fall 2021 Food & Beverage Trends
“In 2020, new food and drink line extensions plummeted by 29% versus the prior three-year average in multi-outlet retailers and convenience stores, per an innovation report from IRI.”1 Due to the pandemic, there is a lot of uncertainty of what to expect in the months to come and unpredictability. However, when it comes to fall, food trends are a lot easier to predict. When people think of fall, they think of pumpkin spice, apple cider, Thanksgiving dinner, comfort, and Halloween. Therefore, people are going to be wanting to try new food and drinks based on comfort and all of whatContinue reading “Fall 2021 Food & Beverage Trends”
Navigating the Supply Chain in the Restaurant Industry
Since the start of the pandemic, safety measures such as social distancing, lockdowns and mask-wearing have completely changed our understanding of how consumers spend on food. We saw customers stockpiling on groceries and supplies in homes instead of going out to eat, raising retail sales by 29 percent over the previous year (1). Meanwhile, sales at cafes, fast-food restaurants, coffee shops, and casual-dining establishments fell by 27 percent. According to this McKinsey Report, these “changes in consumer behavior continue to ripple through the US food and agricultural supply chains” even today (1). That’s because the supply chain is similar toContinue reading “Navigating the Supply Chain in the Restaurant Industry”
Summer 2021 Food & Beverage Trends
With the pandemic and climate change being hot topics in recent months, Summer 2021 will have guests wanting to see more healthy and sustainable items on their menu. As a result, there will be a significant push for plant-based dishes and those featuring natural and functional ingredients from elderberries to turmeric. Here we share some of the major food and beverage trends operators can expect this upcoming season.
How Customer Loyalty Programs Can Supercharge Your Restaurant in 2021
The benefits of having loyalty programs—particularly mobile programs—have become more noticeable due to the pandemic. Here are what industry experts have to say about customer loyalty programs and how it can drive your restaurant’s marketing plan in 2021.
Important Updates on the Employee Retention Tax Credit for Employers
If you’re a small restaurant or business with 500 or fewer employees and you’ve had more than a 20% decline of gross receipts in a quarter compared to 2019, you may be interested in hearing about this latest news regarding the Employee Retention Tax Credit (ERTC). And thanks to the new provision in the law, yes, this applies even if you’ve already applied for the first or second draw PPP loan.
Restaurant Revitalization Fund (RRF): What to do ASAP
UPDATE: On 3/30/21, SBA has announced that Restaurant Revitalization Fund applicants no longer need to sign up for a SAM.gov account or have a DUNS number. This change will not impact your participation in the RRF if you’ve already obtained these numbers. For more info, check out this resource provided by the IRC Recently the Restaurant Revitalization Fund (RRF) has been signed into law as a part of the American Rescue Plan. The RRF will provide $28.6 billion tax-free grants for hard-hit restaurants with 20 or fewer locations. While the RRF will be administered by the U.S. Small Business AdministrationContinue reading “Restaurant Revitalization Fund (RRF): What to do ASAP”
Retaining Restaurant Employees During the Pandemic: 5 Effective Ways to Reduce Turnover
With most restaurant operators in a tighter bind to find new talent, high employee turnover has come at a greater cost. Retaining employees during the pandemic has become a critical factor in ensuring your restaurant’s success long term.
What is Your Restaurant Culture?
Though words like “work culture” and “cultural fit” have been controversial in the recruiting realm (1), there is no denying that restaurants with excellent work culture benefit from happy employees and many loyal customers. Here are 3 Reasons why we think creating an Authentic Restaurant culture can benefit your business.
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