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Change of Payment Methods in Restaurants

Since the pandemic, restaurants and other businesses have adapted to many changes throughout the years, and this includes payment methods. The most common ways of paying are through cash, credit card, or debit. However, this has changed in recent years. The pandemic caused many restaurant and fast-food owners to think of new ways to incorporate safety measures when coming in close contact with customers. Since then, different ways of paying have changed to contactless payments, paying through crypto, and more. Although, the trend toward cashless payment has been a growing trend due to the number of people who now haveContinue reading “Change of Payment Methods in Restaurants”

Loyalty Programs for Restaurants

Why you should consider adding a loyalty program for your restaurant. Loyalty programs are an essential tool to have in a business. According to Gartner, 80% of future revenues come from 20% of your current customers.1 In addition, it was found that 78% of customers are more likely to continue to spend on a business if they have a customer loyalty program.2 Ease of use: Loyalty programs should not be difficult to navigate for the customer, or for you and your employees. However, most loyalty programs are easy to use, and customers are familiar with the concept already. Loyalty programsContinue reading “Loyalty Programs for Restaurants”

Cryptocurrency in the Restaurant Industry

Cryptocurrencies are digital currencies that use cryptography to secure transactions and prevent counterfeiting and fraud. How does it work? According to Alison Conner of Edible Tampa Bay, “Crypto comes with a built-in ledger system, a database called the blockchain, which stores a record of every currency transaction ever made. Records on the blockchain are accessible to everyone, which allows crypto users to track the movement of any money they spend.”1 Currently, the three most popular cryptocurrencies are Bitcoin, Ethereum, and Dogecoin. However, the most common crypto that is currently being accepted by restaurants is Bitcoin. In addition, around 49% ofContinue reading “Cryptocurrency in the Restaurant Industry”

The Benefits of Food Lockers for Your Restaurant

History of Automats Food lockers, also known as Automats, were created in the late 19th century in Berlin but didn’t grow in its popularity until the 20th century for restaurants and fast food.1 Even so, the popularity since then has died down, but it’s slowly making a comeback. In the early 20th century, Automats were vending-machine style restaurants and a waiter-less service. These machines were coin-operated food lockers that contained beverages and hot food.2 In 1902, “Joseph Horn and Frank Hardart opened their first Automat named Horn and Hardart.”3 This was the first Automat in the United States, and itContinue reading “The Benefits of Food Lockers for Your Restaurant”

Trending Restaurant Technology of 2022

The restaurant industry has been slowly adopting new innovative technology and digital solutions as of recent. Since 2020, this has led to an increase of new technology systems for restaurants and helped them adapt to a new digital reality. Technology and digital systems have helped many restaurants over the years, especially during 2020 and 2021. There has been new systems and new changes made in touchless payments, online ordering, contactless pickup, and more. QR codes QR codes have been mentioned a few times in our blogs. They are similar to bar codes, but QR codes are different in which theyContinue reading “Trending Restaurant Technology of 2022”

Why You Should Expand Your Restaurant and Bar’s Mocktail Menu

Mocktails and non-alcoholic beverages are growing in popularity throughout the years amongst Millennials and Gen-Zers. “59% of millennials cite avoiding loss of control as the primary motivation for limiting alcohol consumption on a night-out.”1 According to research studies conducted by FiorMarkets, non-alcoholic drinks are expected to grow eight percent per year across the globe through 2028.2 Moreover, the trend of non-alcoholic beverages are expected to continuously grow, especially in countries such as the United States, Germany, Japan, and Brazil.3 In addition, around 33% of Americans do not drink alcohol.4 This means “one out of every three guests at your home,Continue reading “Why You Should Expand Your Restaurant and Bar’s Mocktail Menu”

The Controversy of Third-Party Food Delivery Services

The demand for food delivery services increased when COVID-19 emerged. These third-party delivery services provide independent delivery personnel to deliver food to customers through their apps with a delivery fee and tip for the delivery driver. Most restaurants benefitted from these third-party food delivery services, but other restaurants did not have the same success rate. According to Mary King, “third-party food delivery services have setup fees of up to $400, charge a commission of 10% to 40% per order, and may not integrate with your point-of-sale system.”1 Restaurants are not opposed to using third-party delivery apps if that means theyContinue reading “The Controversy of Third-Party Food Delivery Services”

Metaverse: What it means for restaurants

Metaverse is the next evolution of social media, virtual reality, and the virtual world. Facebook has now been rebranded to the name, “Meta,” and is creating a virtual world through the metaverse. Meta’s (Facebook) founder, Mark Zuckerberg intends for metaverse to be a 3D, virtual space in which people can socialize, learn, and collab with one another.1 Zuckerberg explains that Metaverse will be a unified space in which “mingles digital and physical reality.”2  Zuckerberg claims that Metaverse will be “more natural and vivid” which is unlike the addictive social media targets such as Instagram and Facebook. These virtual reality worldsContinue reading “Metaverse: What it means for restaurants”

The Next Era of Social Media Marketing for Restaurants

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure.1 However, as technology continues to change rapidly, so do social media and digital marketing. Tactics that are being used now, may not generate the same results as they did a few months ago. Brands and businesses need to realize that consumer behavior is constantly changing and there are always new social media platforms that are being made and current ones that frequentlyContinue reading “The Next Era of Social Media Marketing for Restaurants”

QR Codes and Digital Menus are Transforming the Restaurant Business

Once the lockdown restrictions were lifted, many people were still concerned about their health and safety when dining at restaurants. This concern caused many restaurants to move towards the widespread use of QR codes and digital menus. Having said that, experts say that this kind of technology will probably still around long after the pandemic ends.1 QR codes and digital menus allow for customers to order food and beverages at restaurants and avoid touching physical menus that may or may not have been sanitized properly. Customers are able to scan the QR code, which redirects them to the restaurant’s websiteContinue reading “QR Codes and Digital Menus are Transforming the Restaurant Business”

Holiday Beverage Trends:
Non-Alcoholic Drinks and Alcohol To-Go

This holiday season, entering into 2022, there may be more people staying home by themselves and not travel as much to visit their families. This means that more people are looking for ways to make their holidays easier. If spending it by themselves or with a small group of people, they may be looking for restaurants that have the options of to-go meals and to-go alcoholic beverages. To-go alcoholic beverages are growing in popularity, starting in 2020 when the pandemic first hit, and everyone was forced to stay home and quarantine themselves. In 2020, more than 35 states allowed theirContinue reading “Holiday Beverage Trends:
Non-Alcoholic Drinks and Alcohol To-Go”

Winter Food and Beverage Trends 2021

Although it’s only October, people everywhere are preparing for the winter, more specifically, Christmas. The winter months can be somewhat unbearable depending on where you live, but there’s no doubt that winter foods and festivities brings a positive feeling to almost everyone. Without a doubt, more people will find themselves eating a lot more than they usually do. You might find yourself baking more and making more hearty meals as the temperature starts to drop more. However, this is a normal thing that happens to most of us as the temperature drops. According to Ira Ockene, a cardiologist from atContinue reading “Winter Food and Beverage Trends 2021”

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