In today’s rapidly evolving digital landscape, businesses are constantly searching for platforms to connect with their audiences. From the ashes of legacy platforms, rise innovative and niche-focused alternatives. Enter Threads and X (previously known as Twitter). While both cater to the microblogging realm, there are several vital differences businesses should be aware of. In thisContinue reading “Threads vs. X: Which Platform is Right for Your Brand?”
Category Archives: Marketing
Digital Marketing Strategies for Restaurants in the Digital Age
In the digital age, the culinary world doesn’t just battle it out in the kitchen. The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. In this post, we’ll outline topContinue reading “Digital Marketing Strategies for Restaurants in the Digital Age”
The Essentials of Local Restaurant Marketing: Attracting Customers and Building Loyalty
In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential. These are the basics of local restaurant marketing to attract customers and cultivate loyalty.Continue reading “The Essentials of Local Restaurant Marketing: Attracting Customers and Building Loyalty”
The Future of Social Media and Restaurants: From Twitter to X
In today’s technologically driven era, the restaurant industry is no stranger to the digital space’s influence. With social media platforms leading the charge, there has been a profound impact on how eateries connect with their patrons and curate dining experiences. Twitter, for many years, has been the go-to platform for instant updates, check-ins, reviews, andContinue reading “The Future of Social Media and Restaurants: From Twitter to X”
Boost Your Restaurant Business with Geo-fencing: Tips and Tricks
Are you a restaurant owner or manager looking for ways to attract more customers and increase sales? Look no further than geo-fencing! This location-based marketing technique uses GPS or RFID technology to create a virtual boundary around a specific area, such as your restaurant’s location. In this blog post, we’ll explore how geo-fencing can helpContinue reading “Boost Your Restaurant Business with Geo-fencing: Tips and Tricks”
Everything You Need to Know About the Pop-Up Restaurant Trend
According to the National Restaurant Associate’s “What’s Hot Chef’s Survey, ” Pop-up restaurants are the sixth most popular restaurant concept trend.1 While pop-up restaurants are trendy, they are an influential force in the food industry regarding creative freedom, generating revenue, and creating buzz. What is a Pop-Up Restaurant? Pop-up restaurants are temporarily open in variousContinue reading “Everything You Need to Know About the Pop-Up Restaurant Trend”
Restaurant Valentine’s Day Trends to Boost Sales
Restaurants have been a staple for many couples celebrating Valentine’s Day together. According to researchers, Valentine’s Day is the second busiest holiday for restaurants, with about 25% of Americans dining out.1 Valentine’s Day is the best time to create promotions to help increase your restaurant’s profit. However, many couples have been reported to want toContinue reading “Restaurant Valentine’s Day Trends to Boost Sales”
Menu Trends and Promotion Ideas for Winter 2022
We’re leaving the cool breeze of fall and into the cold, crisp air of winter. Some may say they hate the cold, but they love what the season brings: joy and cozy, comfort foods. In this blog, we’re here to help you plan out the best and wholesome meals for the winter your guests willContinue reading “Menu Trends and Promotion Ideas for Winter 2022”
More People Are Dining Out at Restaurants for Thanksgiving
Tradition has been fading these past few decades. In fact, in 2011, 30 million Americans were expected to eat out on Thanksgiving.1 Since 2011, some Americans have made ditching the prepping and cooking in the kitchen on Thanksgiving the new tradition. However, in 2022, this number might have just increased a bit more since 2011.Continue reading “More People Are Dining Out at Restaurants for Thanksgiving“
Trending Restaurant Technology of 2022
The restaurant industry has been slowly adopting new innovative technology and digital solutions as of recent. Since 2020, this has led to an increase of new technology systems for restaurants and helped them adapt to a new digital reality. Technology and digital systems have helped many restaurants over the years, especially during 2020 and 2021.Continue reading “Trending Restaurant Technology of 2022”
The Controversy of Third-Party Food Delivery Services
The demand for food delivery services increased when COVID-19 emerged. These third-party delivery services provide independent delivery personnel to deliver food to customers through their apps with a delivery fee and tip for the delivery driver. Most restaurants benefitted from these third-party food delivery services, but other restaurants did not have the same success rate.Continue reading “The Controversy of Third-Party Food Delivery Services”
The Next Era of Social Media Marketing for Restaurants
Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure.1 However, as technology continues to change rapidly, so do social media and digital marketing. Tactics that areContinue reading “The Next Era of Social Media Marketing for Restaurants”