According to the National Restaurant Associate’s “What’s Hot Chef’s Survey, ” Pop-up restaurants are the sixth most popular restaurant concept trend.1 While pop-up restaurants are trendy, they are an influential force in the food industry regarding creative freedom, generating revenue, and creating buzz. What is a Pop-Up Restaurant? Pop-up restaurants are temporarily open in variousContinue reading “Everything You Need to Know About the Pop-Up Restaurant Trend”
Category Archives: Marketing
Restaurant Valentine’s Day Trends to Boost Sales
Restaurants have been a staple for many couples celebrating Valentine’s Day together. According to researchers, Valentine’s Day is the second busiest holiday for restaurants, with about 25% of Americans dining out.1 Valentine’s Day is the best time to create promotions to help increase your restaurant’s profit. However, many couples have been reported to want toContinue reading “Restaurant Valentine’s Day Trends to Boost Sales”
Menu Trends and Promotion Ideas for Winter 2022
We’re leaving the cool breeze of fall and into the cold, crisp air of winter. Some may say they hate the cold, but they love what the season brings: joy and cozy, comfort foods. In this blog, we’re here to help you plan out the best and wholesome meals for the winter your guests willContinue reading “Menu Trends and Promotion Ideas for Winter 2022”
More People Are Dining Out at Restaurants for Thanksgiving
Tradition has been fading these past few decades. In fact, in 2011, 30 million Americans were expected to eat out on Thanksgiving.1 Since 2011, some Americans have made ditching the prepping and cooking in the kitchen on Thanksgiving the new tradition. However, in 2022, this number might have just increased a bit more since 2011.Continue reading “More People Are Dining Out at Restaurants for Thanksgiving“
Trending Restaurant Technology of 2022
The restaurant industry has been slowly adopting new innovative technology and digital solutions as of recent. Since 2020, this has led to an increase of new technology systems for restaurants and helped them adapt to a new digital reality. Technology and digital systems have helped many restaurants over the years, especially during 2020 and 2021.Continue reading “Trending Restaurant Technology of 2022”
The Controversy of Third-Party Food Delivery Services
The demand for food delivery services increased when COVID-19 emerged. These third-party delivery services provide independent delivery personnel to deliver food to customers through their apps with a delivery fee and tip for the delivery driver. Most restaurants benefitted from these third-party food delivery services, but other restaurants did not have the same success rate.Continue reading “The Controversy of Third-Party Food Delivery Services”
The Next Era of Social Media Marketing for Restaurants
Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure.1 However, as technology continues to change rapidly, so do social media and digital marketing. Tactics that areContinue reading “The Next Era of Social Media Marketing for Restaurants”
Holiday Beverage Trends:
Non-Alcoholic Drinks and Alcohol To-Go
This holiday season, entering into 2022, there may be more people staying home by themselves and not travel as much to visit their families. This means that more people are looking for ways to make their holidays easier. If spending it by themselves or with a small group of people, they may be looking forContinue reading “Holiday Beverage Trends:
Non-Alcoholic Drinks and Alcohol To-Go”
Winter Food and Beverage Trends 2021
Although it’s only October, people everywhere are preparing for the winter, more specifically, Christmas. The winter months can be somewhat unbearable depending on where you live, but there’s no doubt that winter foods and festivities brings a positive feeling to almost everyone. Without a doubt, more people will find themselves eating a lot more thanContinue reading “Winter Food and Beverage Trends 2021”
Why you should optimize your Google My Business page
To gain more visibility on Google, many businesses have created a Google Business Page. Google My Business is a free tool for business owners to use. Google My Business enables you to manage and optimize your Business Profile on Google.1 It also allows you to use Google My Business listings and advanced SEO tools. Furthermore,Continue reading “Why you should optimize your Google My Business page”
Restaurants are Building their Popularity Through TikTok
Social media allows real-time reaction and feedback from customers. A majority of U.S. consumers use social media to search for new businesses, discover new people, and to post their thoughts on a company.1 Restaurant business owners know how important social media is, which is why many are promoting their businesses through Instagram and Facebook. However,Continue reading “Restaurants are Building their Popularity Through TikTok”
Social Media Marketing – How to Successfully Promote your Restaurant
It’s now the standard that business owners use social media to promote their businesses. Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. In the U.S., it was reported that 45% of diners tried a restaurant for the first timeContinue reading “Social Media Marketing – How to Successfully Promote your Restaurant”