According to a Statista survey, industry specialists suggest that social media is now the leading marketing channel as people increasingly spend time on their phones. From this form of marketing, restaurants reported an average of 9.9% increase in business as a direct result of their social media strategies (Deloitte). However, there is more to socialContinue reading “The Do’s and Don’ts of using Social Media to Market your Restaurant”
Category Archives: Marketing
Fall/Winter 2025 LTO Promotions Part Two
Cross-Channel Strategies to Maximize Online and In-Restaurant Buzz The heat of summer may be over, but for restaurateurs, the real momentum begins with the launch of fall and winter limited-time offers (LTOs). As discussed in Part 1 of this series, crafting show-stopping, crave-worthy LTOs that embrace seasonal flavors lays the foundation. However, even the bestContinue reading “Fall/Winter 2025 LTO Promotions Part Two”
The Five Limited-Time Offer Ideas to Feature in Your Fall/Winter 2025 Menu
Executing Creative, Buzzworthy & Profitable Seasonal LTOs: Part 1 Introduction: Welcome to the 3-Part Guide to Seasonal LTO Menu Success What makes a restaurant’s fall and winter menu not just memorable, but irresistibly shareable and profitable? In a competitive 2025 dining landscape where consumers are both trend-curious and value-focused, limited-time offers (LTOs) remain a provenContinue reading “The Five Limited-Time Offer Ideas to Feature in Your Fall/Winter 2025 Menu”
Hiring the Right Content Creator for Your Restaurant
Today’s diners scroll before they order, and your restaurant’s social media presence can make or break their decision to visit. That’s where a skilled content creator comes in. But not all creators are the right fit. The wrong hire can lead to off-brand posts, low engagement, and wasted effort. Here’s how to find a creatorContinue reading “Hiring the Right Content Creator for Your Restaurant”
Collaborations That Make Sense for Restaurants
How to Choose the Right Partnerships to Grow Your Brand and Fill Seats. Collaborations can be powerful, but only when they’re aligned with your brand, values, and audience. The right partnership can help you boost sales, grow brand awareness, introduce new products, or even break into a new market, as discussed in TouchBistro. Collaboration isContinue reading “Collaborations That Make Sense for Restaurants”
The Power of Social Media Marketing for Restaurants
In today’s digital-first dining culture, having a strong social media presence isn’t optional—it’s essential. For restaurants, social media marketing is more than just posting food photos. It’s a strategic tool to attract new customers, build brand loyalty, and create memorable experiences that keep people coming back. Know Your Audience Before You Post Every restaurant hasContinue reading “The Power of Social Media Marketing for Restaurants”
5 Festive Cocktails to Warm Up Your Holiday Season
The holiday season is a time for gathering with loved ones, celebrating traditions, and indulging in seasonal treats. What better way to elevate your holiday festivities than with a lineup of creative and festive cocktails? Whether you’re hosting a cozy night in or a sparkling holiday party, these five cocktails are guaranteed to impress yourContinue reading “5 Festive Cocktails to Warm Up Your Holiday Season”
Best Practices for Holiday Security in Restaurants and Bars
The holiday season brings bustling crowds, higher sales, and festive celebrations, making it a prime time for restaurants and bars. However, the excitement also comes with unique security challenges. Implementing a proactive holiday security plan ensures the safety of your staff, customers, and business. These best practices can help you maintain a safe and enjoyableContinue reading “Best Practices for Holiday Security in Restaurants and Bars”
Spooky Halloween Cocktails to Elevate Your Bar’s Menu
With Halloween approaching, it’s the perfect time to introduce themed cocktails that will excite your guests and make your bar the go-to destination for spooky sips. Crafting festive drinks is a great way to engage customers and set the mood for Halloween celebrations. Here are some Halloween cocktail ideas that will thrill your guests andContinue reading “Spooky Halloween Cocktails to Elevate Your Bar’s Menu”
Why is the Pumpkin Spice Latte STILL so Popular?
Famously associated with the feeling of fall, pumpkin spice entered the coffee scene in the late 90s.1 Starbucks made it popular in 2003 when they introduced the Pumpkin Spice Latte (PSL) to all U.S. stores.2 Now, 20 years later, the PSL remains one of Starbucks’ top-selling seasonal drinks, expected to generate over $500 million inContinue reading “Why is the Pumpkin Spice Latte STILL so Popular?”
Why You Want to Hire a Restaurant Consultant
Running a restaurant is a complex endeavor that requires more than just a passion for food. In an industry where profit margins are thin and competition is fierce, having the right expertise can make or break your business. That’s where a restaurant consultant comes in. Hiring a consultant can be one of the smartest investmentsContinue reading “Why You Want to Hire a Restaurant Consultant”
Timeless Flavors Reborn: The Revival of Iconic Restaurant Chains
The past few years have seen the resurgence of several iconic restaurant chains as the industry adapts to changing dynamics. Brands that once seemed destined for the history books are reentering the marketplace, driven by nostalgia, franchising, and innovative strategies. These comebacks breathe new life into classic American dining and create optimism for the industry’sContinue reading “Timeless Flavors Reborn: The Revival of Iconic Restaurant Chains”