Restaurants have been a staple for many couples celebrating Valentine’s Day together. According to researchers, Valentine’s Day is the second busiest holiday for restaurants, with about 25% of Americans dining out.1 Valentine’s Day is the best time to create promotions to help increase your restaurant’s profit. However, many couples have been reported to want toContinue reading “Restaurant Valentine’s Day Trends to Boost Sales”
Tag Archives: Marketing
Menu Trends and Promotion Ideas for Winter 2022
We’re leaving the cool breeze of fall and into the cold, crisp air of winter. Some may say they hate the cold, but they love what the season brings: joy and cozy, comfort foods. In this blog, we’re here to help you plan out the best and wholesome meals for the winter your guests willContinue reading “Menu Trends and Promotion Ideas for Winter 2022”
More People Are Dining Out at Restaurants for Thanksgiving
Tradition has been fading these past few decades. In fact, in 2011, 30 million Americans were expected to eat out on Thanksgiving.1 Since 2011, some Americans have made ditching the prepping and cooking in the kitchen on Thanksgiving the new tradition. However, in 2022, this number might have just increased a bit more since 2011.Continue reading “More People Are Dining Out at Restaurants for Thanksgiving“
Goliath Consulting Group Welcomes Chef Christopher Gianino to Our New Nashville Office
Welcome to the team, Christopher Gianino! Goliath Consulting Group is a full-service restaurant consultancy based in Atlanta, GA, for those new to our business. We are committed to our range of client services, and welcome Christopher to the team as our Chef Consultant to help us towards our goal of allowing us to focus ourContinue reading “Goliath Consulting Group Welcomes Chef Christopher Gianino to Our New Nashville Office”
Loyalty Programs for Restaurants
Why you should consider adding a loyalty program for your restaurant. Loyalty programs are an essential tool to have in a business. According to Gartner, 80% of future revenues come from 20% of your current customers.1 In addition, it was found that 78% of customers are more likely to continue to spend on a businessContinue reading “Loyalty Programs for Restaurants”
Cryptocurrency in the Restaurant Industry
Cryptocurrencies are digital currencies that use cryptography to secure transactions and prevent counterfeiting and fraud. How does it work? According to Alison Conner of Edible Tampa Bay, “Crypto comes with a built-in ledger system, a database called the blockchain, which stores a record of every currency transaction ever made. Records on the blockchain are accessibleContinue reading “Cryptocurrency in the Restaurant Industry”
Trending Restaurant Technology of 2022
The restaurant industry has been slowly adopting new innovative technology and digital solutions as of recent. Since 2020, this has led to an increase of new technology systems for restaurants and helped them adapt to a new digital reality. Technology and digital systems have helped many restaurants over the years, especially during 2020 and 2021.Continue reading “Trending Restaurant Technology of 2022”
Why You Should Expand Your Restaurant and Bar’s Mocktail Menu
Mocktails and non-alcoholic beverages are growing in popularity throughout the years amongst Millennials and Gen-Zers. “59% of millennials cite avoiding loss of control as the primary motivation for limiting alcohol consumption on a night-out.”1 According to research studies conducted by FiorMarkets, non-alcoholic drinks are expected to grow eight percent per year across the globe throughContinue reading “Why You Should Expand Your Restaurant and Bar’s Mocktail Menu”
The Controversy of Third-Party Food Delivery Services
The demand for food delivery services increased when COVID-19 emerged. These third-party delivery services provide independent delivery personnel to deliver food to customers through their apps with a delivery fee and tip for the delivery driver. Most restaurants benefitted from these third-party food delivery services, but other restaurants did not have the same success rate.Continue reading “The Controversy of Third-Party Food Delivery Services”
The Next Era of Social Media Marketing for Restaurants
Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure.1 However, as technology continues to change rapidly, so do social media and digital marketing. Tactics that areContinue reading “The Next Era of Social Media Marketing for Restaurants”
Winter Food and Beverage Trends 2021
Although it’s only October, people everywhere are preparing for the winter, more specifically, Christmas. The winter months can be somewhat unbearable depending on where you live, but there’s no doubt that winter foods and festivities brings a positive feeling to almost everyone. Without a doubt, more people will find themselves eating a lot more thanContinue reading “Winter Food and Beverage Trends 2021”
Why you should optimize your Google My Business page
To gain more visibility on Google, many businesses have created a Google Business Page. Google My Business is a free tool for business owners to use. Google My Business enables you to manage and optimize your Business Profile on Google.1 It also allows you to use Google My Business listings and advanced SEO tools. Furthermore,Continue reading “Why you should optimize your Google My Business page”