Why You Should Expand Your Restaurant and Bar’s Mocktail Menu

Mocktails and non-alcoholic beverages are growing in popularity throughout the years amongst Millennials and Gen-Zers. “59% of millennials cite avoiding loss of control as the primary motivation for limiting alcohol consumption on a night-out.”1 According to research studies conducted by FiorMarkets, non-alcoholic drinks are expected to grow eight percent per year across the globe throughContinue reading “Why You Should Expand Your Restaurant and Bar’s Mocktail Menu”

The Controversy of Third-Party Food Delivery Services

The demand for food delivery services increased when COVID-19 emerged. These third-party delivery services provide independent delivery personnel to deliver food to customers through their apps with a delivery fee and tip for the delivery driver. Most restaurants benefitted from these third-party food delivery services, but other restaurants did not have the same success rate.Continue reading “The Controversy of Third-Party Food Delivery Services”

Metaverse: What it means for restaurants

Metaverse is the next evolution of social media, virtual reality, and the virtual world. Facebook has now been rebranded to the name, “Meta,” and is creating a virtual world through the metaverse. Meta’s (Facebook) founder, Mark Zuckerberg intends for metaverse to be a 3D, virtual space in which people can socialize, learn, and collab withContinue reading “Metaverse: What it means for restaurants”

The Next Era of Social Media Marketing for Restaurants

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure.1 However, as technology continues to change rapidly, so do social media and digital marketing. Tactics that areContinue reading “The Next Era of Social Media Marketing for Restaurants”

QR Codes and Digital Menus are Transforming the Restaurant Business

Once the lockdown restrictions were lifted, many people were still concerned about their health and safety when dining at restaurants. This concern caused many restaurants to move towards the widespread use of QR codes and digital menus. Having said that, experts say that this kind of technology will probably still around long after the pandemicContinue reading “QR Codes and Digital Menus are Transforming the Restaurant Business”

Holiday Beverage Trends:
Non-Alcoholic Drinks and Alcohol To-Go

This holiday season, entering into 2022, there may be more people staying home by themselves and not travel as much to visit their families. This means that more people are looking for ways to make their holidays easier. If spending it by themselves or with a small group of people, they may be looking forContinue reading “Holiday Beverage Trends:
Non-Alcoholic Drinks and Alcohol To-Go”

Winter Food and Beverage Trends 2021

Although it’s only October, people everywhere are preparing for the winter, more specifically, Christmas. The winter months can be somewhat unbearable depending on where you live, but there’s no doubt that winter foods and festivities brings a positive feeling to almost everyone. Without a doubt, more people will find themselves eating a lot more thanContinue reading “Winter Food and Beverage Trends 2021”

Restaurants are Building their Popularity Through TikTok

Social media allows real-time reaction and feedback from customers. A majority of U.S. consumers use social media to search for new businesses, discover new people, and to post their thoughts on a company.1 Restaurant business owners know how important social media is, which is why many are promoting their businesses through Instagram and Facebook. However,Continue reading “Restaurants are Building their Popularity Through TikTok”

Social Media Marketing – How to Successfully Promote your Restaurant

It’s now the standard that business owners use social media to promote their businesses. Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. In the U.S., it was reported that 45% of diners tried a restaurant for the first timeContinue reading “Social Media Marketing – How to Successfully Promote your Restaurant”

Robotics in the Food Industry

Artificial intelligence robots are taking over the food industry and the world. Artificial intelligence robots are designed to do a variety of different tasks such as integrating data information, analyzing data, and decision-making.1 These robots make decisions using real-time data using sensors, digital data, and stored information from a variety of sources.2 As artificial intelligenceContinue reading “Robotics in the Food Industry”

Navigating the Supply Chain in the Restaurant Industry

Since the start of the pandemic, safety measures such as social distancing, lockdowns and mask-wearing have completely changed our understanding of how consumers spend on food. We saw customers stockpiling on groceries and supplies in homes instead of going out to eat, raising retail sales by 29 percent over the previous year (1). Meanwhile, salesContinue reading “Navigating the Supply Chain in the Restaurant Industry”

What is Your Restaurant Culture?

Though words like “work culture” and “cultural fit” have been controversial in the recruiting realm (1), there is no denying that restaurants with excellent work culture benefit from happy employees and many loyal customers. Here are 3 Reasons why we think creating an Authentic Restaurant culture can benefit your business.

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