Dry January, the month-long challenge encouraging individuals to abstain from alcohol, has grown in popularity over the years. While originally a personal wellness trend, it has now become a social and cultural movement. One of the key drivers behind its rise is Gen Z, a generation that is redefining how we think about drinking—and socializing.Continue reading “Dry January and the Rise of No-Alcohol “Bars” Among Gen Z”
Tag Archives: gen z
Gen Z’s Role in Transforming Menus and Food Trends
Generation Z, born between the mid-1990s and early 2010s, is making a substantial impact on the food industry. This generation drives trends that are reshaping how food is produced, marketed, and consumed. Their emphasis on sustainability, health, and convenience compels food businesses to adapt to stay relevant. Sustainability as a Driving Force For Gen Z,Continue reading “Gen Z’s Role in Transforming Menus and Food Trends”
The Next Era of Social Media Marketing for Restaurants
Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure.1 However, as technology continues to change rapidly, so do social media and digital marketing. Tactics that areContinue reading “The Next Era of Social Media Marketing for Restaurants”
Restaurants are Building their Popularity Through TikTok
Social media allows real-time reaction and feedback from customers. A majority of U.S. consumers use social media to search for new businesses, discover new people, and to post their thoughts on a company.1 Restaurant business owners know how important social media is, which is why many are promoting their businesses through Instagram and Facebook. However,Continue reading “Restaurants are Building their Popularity Through TikTok”
What’s Next? The Rise of Gen Z Trends
If you’ve been keeping up with our blog posts you’ve probably read what we had to say about millennial food trends in “Our Most Anticipated 2020 Food Trends List.” But what about Gen Z, the so-called digital generation? Born after 1997, research shows that this group will be responsible for up to 40 percent ofContinue reading “What’s Next? The Rise of Gen Z Trends”