In today’s competitive restaurant landscape, attention is currency. With consumers spending more time on platforms like Instagram, TikTok, and YouTube, restaurant operators must meet guests where they are—and increasingly, that means leveraging influencer marketing as a core strategy. According to Businesswire, 81% of consumers report researching or purchasing a product or service after seeing socialContinue reading “How Restaurants Can Effectively Use Influencer Marketing”
Category Archives: Management
Making Restaurant Concepts Stand Out Online: A Vital New Addition To Our Marketing Team
Restaurant concept marketing has been a core pillar of the Goliath Business Model for over 16 years. Over that span, we’ve seen which marketing trends come and go, and which have lasting positive impacts for restaurant operators. From social media campaigns to strategic restaurant website design and public relations initiatives, Goliath Consulting has consistently helpedContinue reading “Making Restaurant Concepts Stand Out Online: A Vital New Addition To Our Marketing Team”
How Restaurant Owners Can Create an Instagram-Worthy Restaurant That Drives Traffic
What does it really mean for someone to positively share your food or restaurant on social media? It means a real person thought there was something so impactful about the experience you created, they thought it would enhance other’s opinion of them. For restaurant owners, becoming “Instagram-worthy” is not about getting likes or farming followers.Continue reading “How Restaurant Owners Can Create an Instagram-Worthy Restaurant That Drives Traffic”
How Restaurant Operators Can Spot Food Trends Before They Start
Restaurant operators often associate food trends with viral social media moments. A dish explodes on TikTok, a drink spreads across Instagram, and operators feel pressure to add it to their menus immediately. However, social media rarely creates trends. It accelerates trends that already exist in consumer behavior. According to research highlighted in National Restaurant AssociationContinue reading “How Restaurant Operators Can Spot Food Trends Before They Start”
Spring to Summer Bar Strategy: Fresh Cocktails, Elevated Mocktails & Seasonal Trends Driving Beverage Sales
As temperatures rise and patios fill, your bar program becomes one of the most powerful revenue drivers in your restaurant. Spring and summer menus should lean into bright citrus, refreshing botanicals, and highly Instagrammable presentations—but today’s operators also need to balance that with margin control, speed of execution, and evolving guest preferences. The modern seasonalContinue reading “Spring to Summer Bar Strategy: Fresh Cocktails, Elevated Mocktails & Seasonal Trends Driving Beverage Sales”
Fall/Winter 2025 Restaurant LTO Ideas
IntroductionNice work — you made it to the third and final post in our Fall/Winter 2025 LTO series. If you ran the creative and the marketing, this piece is the practical follow-through: how to make the promotion actually work on the floor, in the kitchen, and at the ordering screen. This is written for localContinue reading “Fall/Winter 2025 Restaurant LTO Ideas”
The Value of Restaurant Consultants: The $25000 Answer
It is an interesting dilemma in the restaurant consulting role when you have the answer, but your client doesn’t ask the question. Recently a client, without asking for my consultation, made a decision that negatively affected operations and easily cost $25,000 or more over the course of the week. When I heard about the decisionContinue reading “The Value of Restaurant Consultants: The $25000 Answer”
The Sober Shift: Why Gen Z is Redefining Bars and How to Respond
The Phenomenon From Baby Boomers to Gen Z: A Generational Divide The current decline in alcohol consumption is not a fleeting trend but an accelerating, long-term generational shift. A Gallup poll shows that the percentage of American adults who report drinking alcohol has fallen to 54%, the lowest point in three decades. This trend isContinue reading “The Sober Shift: Why Gen Z is Redefining Bars and How to Respond”
The Drip: What Water Can Teach Restaurant Leaders about Persistence and Impact
In leading restaurant teams and multiunit organizations, persistence and consistency are what moves the vision and plans of the business forward. Standing next to a cliff face or riverbank, it is easy to overlook the quiet power of a single drop of water. Yet as writer Margaret Atwood reminds us, water “does not resist… itContinue reading “The Drip: What Water Can Teach Restaurant Leaders about Persistence and Impact”
How to Get Your Kitchen Ready for Summer Weather
Smart ways to keep your restaurant or bar running cool, safe, and efficient all season long. Summer brings sunshine, longer days, and—if you’re not prepared—hot kitchens that slow down service, impact food quality, and push your staff to the edge. For restaurant and bar owners, getting your kitchen ready for rising temperatures isn’t just aboutContinue reading “How to Get Your Kitchen Ready for Summer Weather”
Why Hospitality Still Matters: The Heart of Restaurant Success
Hospitality isn’t just service—it’s the emotional connection that keeps guests coming back. Providing good food is just the beginning. In today’s competitive dining landscape, hospitality is what truly sets a restaurant apart. While trends come and go, the ability to make guests feel genuinely welcomed, appreciated, and cared for remains timeless—and crucial to long-term success.Continue reading “Why Hospitality Still Matters: The Heart of Restaurant Success”
Successful Athletes in the Restaurant Business
Many professional athletes transition into the business world after their playing careers, and the restaurant industry has become a prime investment opportunity for some of the biggest names in sports. While their fame provides a strong foundation, it’s their strategic approach, leadership, and ability to build strong teams that drive their success. Let’s look atContinue reading “Successful Athletes in the Restaurant Business”