Famously associated with the feeling of fall, pumpkin spice entered the coffee scene in the late 90s.1 Starbucks made it popular in 2003 when they introduced the Pumpkin Spice Latte (PSL) to all U.S. stores.2 Now, 20 years later, the PSL remains one of Starbucks’ top-selling seasonal drinks, expected to generate over $500 million inContinue reading “Why is the Pumpkin Spice Latte STILL so Popular?”
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