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The Five Limited-Time Offer Ideas to Feature in Your Fall/Winter 2025 Menu

Executing Creative, Buzzworthy & Profitable Seasonal LTOs: Part 1 Introduction: Welcome to the 3-Part Guide to Seasonal LTO Menu Success What makes a restaurant’s fall and winter menu not just memorable, but irresistibly shareable and profitable? In a competitive 2025 dining landscape where consumers are both trend-curious and value-focused, limited-time offers (LTOs) remain a proven tool to spike traffic, ignite buzz on socials, and push average check sizes skyward. But success is never accidental—it comes from tapping into authentic, on-trend flavors, building creativity into everyday operations, and activating marketing tailored to both the unique demands of full service and quick…

The Sober Shift: Why Gen Z is Redefining Bars and How to Respond

The Phenomenon From Baby Boomers to Gen Z: A Generational Divide The current decline in alcohol consumption is not a fleeting trend but an accelerating, long-term generational shift. A Gallup poll shows that the percentage of American adults who report drinking alcohol has fallen to 54%, the lowest point in three decades. This trend is particularly pronounced among the younger generation. According to research, the share of adults under age 35 who drink has dropped by 0 percentage points, from 72% in 2001-2003 to 62% in 2021-2023. This suggests that today’s young people are the least frequent drinkers in recent…

The Drip: What Water Can Teach Restaurant Leaders about Persistence and Impact

In leading restaurant teams and multiunit organizations, persistence and consistency are what moves the vision and plans of the business forward. Standing next to a cliff face or riverbank, it is easy to overlook the quiet power of a single drop of water. Yet as writer Margaret Atwood reminds us, water “does not resist… it always goes where it wants to go” and “dripping water wears away a stone.” This soft but persistent force ultimately shapes canyons. The lesson for managers and leaders is that sustained, incremental actions often have a greater impact than dramatic, one time pushes. The proverb…

Bringing AI to the Table in Restaurants

As restaurants continue to face high turnover, rising costs, and shifting guest expectations, artificial intelligence (AI) is becoming essential to the foodservice industry. Operators are leaning into four types of AI—Artificial Intelligence, Generative AI, Conversational AI, and Predictive AI—to streamline operations, reduce waste, and personalize the guest experience in ways that weren’t possible just a few years ago. In the kitchen, AI tools like Chipotle’s cook-to-needs platform are already transforming prep workflows. This system utilizes real-time data to forecast demand and adjust production accordingly, thereby reducing food waste and enhancing service speed (Emerging, 2024). Instead of relying on guesswork or…

How Restaurant Robotics Is Reshaping Operations and Service

As restaurants continue to battle rising labor costs and staffing shortages, robotics is quickly becoming more than just a buzzword. For many operators, it’s a practical, hardware-based solution that helps maintain service standards while keeping the kitchen and front-of-house running smoothly. Beyond labor savings, robotics also helps meet increasing hygiene expectations and throughput demands (Middleby, 2024; FastCasual, 2021). What once felt futuristic is now part of daily service in restaurants of all sizes. Thanks to lower costs, modular designs, and AI-driven features, robotics is no longer just for big chains (Toxigon, 2025). In the kitchen, robots like Flippy and PizzaBot…

How to Get Your Kitchen Ready for Summer Weather

Smart ways to keep your restaurant or bar running cool, safe, and efficient all season long. Summer brings sunshine, longer days, and—if you’re not prepared—hot kitchens that slow down service, impact food quality, and push your staff to the edge. For restaurant and bar owners, getting your kitchen ready for rising temperatures isn’t just about comfort; it’s about performance, food safety, and protecting your bottom line. Here’s how to prep your kitchen to beat the heat. 1. Service Your Equipment Before It’s a Problem Now’s the time to inspect and maintain high-impact equipment. Schedule preventive maintenance for your HVAC system,…

Hiring the Right Content Creator for Your Restaurant

Today’s diners scroll before they order, and your restaurant’s social media presence can make or break their decision to visit. That’s where a skilled content creator comes in. But not all creators are the right fit. The wrong hire can lead to off-brand posts, low engagement, and wasted effort. Here’s how to find a creator who truly understands your brand and can help turn followers into loyal guests. Start With Strategy, Not Aesthetics Before you bring anyone on board, get clear about what you’re trying to achieve. Are you looking to grow your Instagram audience, drive more traffic to your…

Collaborations That Make Sense for Restaurants

How to Choose the Right Partnerships to Grow Your Brand and Fill Seats. Collaborations can be powerful, but only when they’re aligned with your brand, values, and audience. The right partnership can help you boost sales, grow brand awareness, introduce new products, or even break into a new market, as discussed in TouchBistro. Collaboration is a crucial tool for restaurants looking to expand their impact without losing authenticity. Don’t partner just to post. Partner to grow. 1. Micro-Influencers with Real Local Reach Forget follower counts and focus on local foodies with strong engagement. 2. Fitness Studios & Wellness Brands Especially…

The Power of Social Media Marketing for Restaurants

In today’s digital-first dining culture, having a strong social media presence isn’t optional—it’s essential. For restaurants, social media marketing is more than just posting food photos. It’s a strategic tool to attract new customers, build brand loyalty, and create memorable experiences that keep people coming back. Know Your Audience Before You Post Every restaurant has a unique vibe, and your social media should reflect that. Start by identifying your target audience—not just who visits your restaurant, but who you want to reach online. Gen Z foodies might prefer TikTok and Instagram Reels, while busy parents or professionals may respond better…

New Tariffs and the Potential Impact on Restaurants

How rising import taxes may reshape menus, pricing, and sourcing in the restaurant industry. The restaurant experience isn’t just about great service and ambiance—it’s deeply tied to ingredient sourcing and food costs. With new U.S. tariffs on the horizon, many restaurant operators are bracing for change. These policies, which will affect a wide range of imported goods, could ripple across the food and beverage industry in the form of higher prices, tighter margins, and evolving menus. Here’s a breakdown of what’s likely to come: 1. Rising Ingredient Costs Tariffs on imported staples like seafood, wine, coffee, cheese, olive oil, and…

Why Hospitality Still Matters: The Heart of Restaurant Success

Hospitality isn’t just service—it’s the emotional connection that keeps guests coming back. Providing good food is just the beginning. In today’s competitive dining landscape, hospitality is what truly sets a restaurant apart. While trends come and go, the ability to make guests feel genuinely welcomed, appreciated, and cared for remains timeless—and crucial to long-term success. Hospitality vs. Service Though often used interchangeably, hospitality and service aren’t the same. Service is about accuracy and efficiency—taking an order, delivering food, clearing a table. Hospitality is how you make someone feel during that process. It’s the warmth, the personalization, and the extra touches…

Creating the Perfect Restaurant Experience: From Entry to Exit

Providing a seamless, enjoyable restaurant experience is essential for long-term success.. From the moment a guest walks through the door to their final goodbye, every touchpoint matters. Here’s how to craft an experience that leaves customers delighted and eager to return. 1. Warm Welcome and Atmosphere First impressions are powerful. Ensure that hosts greet guests promptly with genuine warmth and enthusiasm. The ambiance should be inviting, with appropriate lighting, music, cleanliness, and decor that aligns with your restaurant’s theme. Make sure the entrance area is clean and organized, setting a positive tone before guests even sit down. 2. Efficient Seating…

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Office: 309 Sycamore Street, Decatur, GA 30030

Website: goliathconsulting.com

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Phone: 404-585-2095