Steps to Choosing a Franchise

Franchising, When to franchise, choosing the right franchise, restaurant franchising

Finding the best franchise requires a lot of research, time, and money. There are thousands of franchises, so this can be a challenging task. Choosing the right franchise that best suits your needs can be daunting but exciting for those ready to become business owners. Here are some important steps you should consider to help you choose the right franchise to guide you toward profit and success:

1. Consider your experience

Choosing a franchise that appeals to you and reflects your experience and abilities is essential. Be honest with yourself and consider what you want to accomplish when buying a franchise. Examine your skillsets and experience you have acquired in the past to see if you’re comfortable with sales, marketing, managing, and more.

2. Have a budget

Suppose you have the skills to open and run a franchise. In that case, give yourself a realistic sense of what franchise opportunities fit your budget and the money you’re willing to invest. Franchise costs usually vary from $10,000 up to $1,000,000.1 So before buying into a franchise, consider the expected return on your investment, current income, lifestyle, and short-term and long-term goals.

Food franchises cost vary widely, depending on the franchise you open. This is due to
the equipment, construction, inventory and other expenses necessary to start the
business. Other factors and costs to consider when opening a food franchise include
getting a lawyer, a CPA/financial advisor, franchise consultant etc.

3. Meet with franchisees

Forbes suggests speaking to at least ten franchisees and discussing the pros, cons, and hidden costs. Ask important questions and learn what they gathered from their research, how long it took until the business became profitable, and how much to budget before starting the enterprise.

Franchisees, restaurant consulting, franchise consultant

4. Examine the competition

Once you have gathered your list of franchises, research the competition. How many offer the same services or products? If the market you plan to enter is saturated with similar businesses that sell the same product or market the same way, consider a different franchise.2

5. Talk to the franchisors

A good franchisor wants you to be happy that you joined their franchise. Be bold and ask your questions and show them your research. Remember that this is your time, money, and effort that you’re investing into opening their franchise. Ask questions about the operations, training and support programs, marketing tools they provide, and the platforms they plan on using. Ensure your questions are thoroughly answered to avoid confusion and miscommunication to help you build a successful business.

6. Read the Financial Disclosure Document (FDD)

The FDD offers crucial information with at least 50 pages or more. It may be intimidating, but make sure not to skim it. It’s essential to review it and prepare any questions you may have. The FDD offers information on bankruptcy filings, litigations, types of training, and other costs.

FDD, Financial Disclosure Document, Franchise financing, restaurant financing

Let’s Talk

Goliath Consulting Group is a restaurant consultancy group based in Atlanta, Georgia. To learn more about menu development, digital training, and restaurant operations, contact us to find out more to help grow your restaurant: or email us at

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Published by Linda Springer

Hi! My name is Linda Springer, and I am the Digital Marketing Manager at Goliath Consulting Group. During my free time, I enjoy reading fantasy novels to escape from my everyday life and traveling to countries with rich histories and cultures.

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