Menu Development and Business Planning Resources

In the last few months, we have all seen a historical change in how restaurants operate and how restaurants have adapted to the new business environment that is a result of the coronavirus pandemic. In response to the “new normal” and evolving response to Covid-19, the following two guides were developed to assist the restaurant operator in navigating the best way forward.

Goliath Consulting Business Plan Guide

This is a guide for restaurateurs to help mitigate the impact of the Covid-19 pandemic and maneuver their concept through the coming months. The next 18 months will be a challenge for every restaurant brand. The outline below will get you started on building a plan to optimize your business to keep your doors open and be prepared to capitalize on opportunities that will present themselves into 2021.

Goliath Consulting Menu Development Guide

Our new normal is developing in front of us. What your menu looked like a few months ago is most likely not the menu you will have this summer and going forward. The paradigm shift for restaurateurs is coming fast and menu changes started in March for many operators. As we move forward, menu strategies new and old will converge as we adapt to the right mix of price points, value, menu items and differentiation that will appeal to consumers.

This document is a guide to developing a competitive menu that will excite guests and allow you to grow your revenue.


For more information on services provided by Goliath Consulting Group visit or website at or contact us at

Published by Jay Bandy

Restaurant and Franchising Professional. President of Goliath Consulting Group. A restaurant consultancy based in Atlanta, GA

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