Author Archives: Adam Warmouth

In today’s competitive restaurant landscape, attention is currency. With consumers spending more time on platforms like Instagram, TikTok, and YouTube, restaurant operators must meet guests where they are—and increasingly, that means leveraging influencer marketing as a core strategy. According to Businesswire, 81% of consumers report researching or purchasing a product or service after seeing socialContinue reading “How Restaurants Can Effectively Use Influencer Marketing”

Restaurant concept marketing has been a core pillar of the Goliath Business Model for over 16 years. Over that span, we’ve seen which marketing trends come and go, and which have lasting positive impacts for restaurant operators. From social media campaigns to strategic restaurant website design and public relations initiatives, Goliath Consulting has consistently helpedContinue reading “Making Restaurant Concepts Stand Out Online: A Vital New Addition To Our Marketing Team”

What does it really mean for someone to positively share your food or restaurant on social media? It means a real person thought there was something so impactful about the experience you created, they thought it would enhance other’s opinion of them. For restaurant owners, becoming “Instagram-worthy” is not about getting likes or farming followers.Continue reading “How Restaurant Owners Can Create an Instagram-Worthy Restaurant That Drives Traffic”

Restaurant operators often associate food trends with viral social media moments. A dish explodes on TikTok, a drink spreads across Instagram, and operators feel pressure to add it to their menus immediately. However, social media rarely creates trends. It accelerates trends that already exist in consumer behavior. According to research highlighted in National Restaurant AssociationContinue reading “How Restaurant Operators Can Spot Food Trends Before They Start”

As temperatures rise and patios fill, your bar program becomes one of the most powerful revenue drivers in your restaurant. Spring and summer menus should lean into bright citrus, refreshing botanicals, and highly Instagrammable presentations—but today’s operators also need to balance that with margin control, speed of execution, and evolving guest preferences. The modern seasonalContinue reading “Spring to Summer Bar Strategy: Fresh Cocktails, Elevated Mocktails & Seasonal Trends Driving Beverage Sales”